In this article, we’ll explore the importance of using commercial lighting for your business and discuss the various ways it can contribute to your success.

1. Creating the Right Ambiance

Commercial lighting can set the tone for your business. Whether you’re running a restaurant, a retail store, or an office, the ambiance you create through lighting can greatly influence customer perceptions and employee morale.

• Restaurants: For restaurants, the choice of lighting can impact the dining experience. Soft, warm lighting can create a cozy and intimate atmosphere, while bright, energetic lighting can make a space feel more lively and dynamic.
• Retail Stores: In retail, lighting can make products more appealing and draw attention to specific areas or displays. The right lighting can highlight product features and make the shopping experience more enjoyable. They can go great with a new custom digital sign or a channel letter sign.
• Offices: In office spaces, proper lighting can improve employee productivity and well-being. Natural light and well-designed artificial lighting can reduce eye strain and fatigue, leading to a more comfortable and efficient work environment.

2. Energy Efficiency and Cost Savings

Investing in energy-efficient commercial lighting can lead to significant cost savings over time. LED lighting, for example, is not only energy-efficient but also has a longer lifespan compared to traditional incandescent or fluorescent lighting. This means lower energy bills and reduced maintenance costs.

Additionally, many businesses may be eligible for government incentives and rebates for adopting energy-efficient lighting solutions. These incentives can further offset the initial investment in upgrading your commercial lighting.

3. Safety and Security

Commercial lighting also plays a crucial role in ensuring the safety and security of your business premises. Well-lit areas deter potential criminals and provide a sense of security for both customers and employees, especially during nighttime hours. Adequate lighting in parking lots and around entrances can reduce the risk of accidents and criminal activity.

4. Branding and Aesthetics

Your choice of commercial lighting can be an essential component of your branding strategy. Unique and distinctive lighting designs can help your business stand out and create a memorable impression on customers. Whether it’s a custom sign illuminated with LEDs or a lighting scheme that aligns with your brand’s colors and style, lighting can reinforce your brand identity.

5. Adaptability and Control

Modern commercial lighting systems offer a high degree of adaptability and control. With smart lighting solutions, you can adjust the intensity, color, and even the timing of your lights to match specific activities or events. This flexibility allows you to create different moods or atmospheres throughout the day and adapt to changing needs.

In Closing

Commercial lighting is not just a practical necessity but also a powerful tool that can enhance your business in numerous ways. From creating the right ambiance to improving energy efficiency, safety, and branding, the right lighting choices can contribute significantly to your business’s success. When considering your lighting options, it’s essential to strike a balance between functionality and aesthetics to ensure that your business shines in the best possible light.

The post Illuminate Your Business Success: Using Commercial Lighting appeared first on LedSupply Wi.

What Are Channel Letter Signs?

Channel letter signs, also known as dimensional letters or 3D letters, are custom-made signs featuring individual letters or shapes. These letters are fabricated from various materials, such as metal (aluminum, stainless steel), plastic, acrylic, or even wood. What sets them apart is the “channel” or “cabinet” inside each letter, which houses the lighting source, typically LED modules or neon tubes. This internal illumination gives channel letter signs their distinctive, eye-catching appearance, making them visible both day and night.

Types of Channel Letter Signs

There are three primary types of channel letter signs:

1. Front-lit Channel Letters: These signs are the most common and feature illuminated letters with opaque faces. The light emitted through the face creates a bright, vibrant look that’s easily visible in low-light conditions.
2. Back-lit Channel Letters: In back-lit channel letters, the face of the letter is made from translucent material, allowing the light to shine through both the face and the back of the letter. This creates a halo effect around each letter, providing a sophisticated and elegant appearance.
3. Front and Back-lit Channel Letters: Combining the best of both worlds, these signs feature a front-lit face for maximum visibility and a back-lit halo effect for added dimension and style. They are ideal for businesses seeking a high-impact signage solution.

Benefits of Channel Letter Signs

1. Visibility: Channel letter signs are incredibly visible, even from a distance. Their internal illumination ensures that your business is easily noticed, day or night, making them particularly effective for attracting foot traffic and passing motorists.
2. Customization: These signs offer endless customization options. You can choose from a wide range of fonts, colors, and sizes to match your brand’s identity and message. Additionally, they can be crafted to display logos or unique shapes, further enhancing your brand recognition.
3. Durability: Channel letter signs are built to withstand the elements. They are typically constructed with weather-resistant materials, making them durable and long-lasting, even in harsh outdoor conditions.
4. Energy Efficiency: LED lighting, commonly used in channel letter signs, is energy-efficient and has a longer lifespan than traditional neon lighting. This not only reduces energy costs but also minimizes maintenance requirements.
5. Branding Impact: A well-designed channel letter sign enhances your business’s professional image and helps establish brand recognition. It conveys a sense of permanence and quality to potential customers.
6. Compliance: Channel letter signs can be designed to meet local signage regulations and zoning codes, ensuring your business remains in compliance with signage guidelines.

In Closing

In the world of signage, channel letter signs stand out as a versatile and attention-grabbing choice for businesses. Their customizability, visibility, durability, and energy efficiency make them a valuable investment for enhancing your brand’s identity and attracting customers.

Whether you opt for front-lit, back-lit, or a combination of both, channel letter signs illuminate not only your business but also your commitment to professionalism and excellence. When it comes to making a lasting impression, channel letter signs are a great investment that can pay you a positive ROI for years to come.

Interested in getting a channel letter sign for your business? If so, we can help. You can reach us at 262-345-4999.

The post What Are Channel Letter Signs? appeared first on LedSupply Wi.

Digital signs, also known as electronic displays or digital signage, represent a dynamic and visually captivating way to communicate with customers. These displays utilize technologies like LCD, LED, or OLED to showcase content such as images, videos, animations, and text. 

The flexibility and versatility of digital signs have transformed the way businesses communicate, enabling them to convey their messages more effectively and drive higher engagement. Here’s why business owners should seriously consider incorporating digital signs into their marketing strategies:

1. Captivating Visual Appeal:

Traditional static signs can only offer so much in terms of visual engagement. Digital signs, on the other hand, provide a vibrant and eye-catching platform that immediately grabs attention. The ability to display high-resolution images, videos, and animations ensures that your message is not only seen but also remembered. This captivating visual appeal can be a powerful tool to enhance brand recognition and recall.

2. Real-time Updates:

Digital signs offer a remarkable benefit – the ability to showcase real-time information. With just a few clicks, business owners can effortlessly update content from anywhere, ensuring that customers stay informed with the latest announcements, promotions, and news. This feature proves particularly valuable for conveying time-sensitive messages or swiftly adapting to changing circumstances.

3. Enhanced Customer Engagement:

Digital signs provide an interactive experience that static signs simply cannot match. With the integration of touchscreens and interactive elements, businesses can encourage customers to actively engage with the content. Whether it’s browsing through a menu, exploring product features, or participating in interactive games, these types of custom signs create a unique and memorable customer experience.

4. Cost-effective and Environmentally Friendly:

While the initial investment in digital signs might seem substantial, their long-term benefits far outweigh the costs. Traditional print advertising requires continuous reprinting and distribution, leading to ongoing expenses and environmental waste. Once these signs are installed, they allow for easy content updates without the need for physical materials, making them a cost-effective and eco-friendly solution.

5. Flexibility and Customization:

Digital signs offer unparalleled flexibility in terms of content scheduling and customization. Business owners can tailor their messages to specific times of day, events, or target demographics. This adaptability ensures that the right message reaches the right audience at the right time, maximizing the impact of your marketing efforts.

6. Data-Driven Insights:

Digital signs can be integrated with analytics tools to gather valuable data on customer interactions and engagement. This data provides insights into customer preferences, enabling businesses to refine their strategies and deliver more personalized content. In essence, these signs facilitate a data-driven approach to marketing.

7. Modern Aesthetic and Innovation:

Incorporating digital signs into your business not only communicates a modern and innovative brand image but also positions you as a forward-thinking industry player. Customers are naturally drawn to businesses that embrace technology and offer a contemporary experience.

In Closing

In conclusion, digital signs have emerged as a revolutionary tool for business owners looking to stay ahead in the competitive landscape. Their captivating visual appeal, real-time updates, interactive engagement, cost-effectiveness, flexibility, data-driven insights, and modern aesthetic make them a worthwhile investment for any business.

As consumer behavior continues to evolve in the digital age, leveraging these signs is a strategic move that can transform how businesses connect and engage with their audience.

The post Harnessing the Power of Digital Signs appeared first on LedSupply Wi.

1. Effective Communication and Branding

Custom signs provide an opportunity to communicate a brand’s message effectively. By designing signs that reflect the brand’s identity, values, and personality, businesses can establish a strong and consistent visual presence. A well-designed sign conveys professionalism and builds trust with potential customers. It also helps differentiate a business from competitors and creates a memorable impression in the minds of viewers.

2. Increased Visibility and Reach

One of the primary advantages of custom signs is their ability to increase visibility and reach. Placed strategically in high-traffic areas or near the business premises, signs act as 24/7 advertising tools, capturing the attention of passersby and potential customers. Well-designed signs can pique curiosity, generate foot traffic, and lead to increased sales. Furthermore, custom signs can target specific demographics, ensuring that the message reaches the right audience.

3. Cost-Effective Marketing

Compared to many other forms of advertising, custom signs are a cost-effective marketing investment. Once installed, signs require minimal maintenance and can last for years, providing long-term exposure and brand visibility. Unlike television or radio ads, which have recurring costs, custom signs offer a one-time investment with continuous returns. When considering the potential reach and impact of a well-placed sign, the return on investment (ROI) is often significant and far-reaching.

4. Localized Advertising and Community Engagement

Custom signs allow businesses to connect with their local communities. By incorporating location-specific elements and engaging designs, signs can create a sense of belonging and familiarity among locals. Community members are more likely to support businesses they feel connected to, leading to increased customer loyalty and positive word-of-mouth referrals. Custom signs can contribute to building a strong local reputation, which is invaluable in today’s competitive market.

5. Versatility and Flexibility

Custom signs offer versatility and flexibility in terms of design, size, and placement. Businesses can tailor their signs to match specific marketing campaigns, seasonal promotions, or even events. Whether it’s an outdoor banner, a window decal, or an illuminated sign, customization options are virtually limitless. This flexibility allows businesses to adapt their signage to changing market conditions and audience preferences, ensuring maximum impact and relevance.

6. Compliance with Regulations and Accessibility

In addition to branding and marketing benefits, custom signs can also assist businesses in complying with local regulations and accessibility guidelines. Signs can incorporate important information such as opening hours, contact details, or ADA-compliant features. By displaying this information prominently and in a visually appealing manner, businesses demonstrate their commitment to inclusivity, customer satisfaction, and legal compliance.

7. Long-Lasting Impression

A well-crafted and visually appealing custom sign leaves a lasting impression on viewers. Humans are inherently visual beings, and memorable signage can trigger positive associations with a brand. By investing in quality materials, skilled design, and attention to detail, businesses can create signs that are not only eye-catching but also leave a positive, long-lasting impact on potential customers. This can lead to increased brand recall and repeat business.

Final Thoughts On Custom Signs

In today’s competitive marketplace, investing in custom signs is a strategic decision that can yield significant returns. By effectively communicating a brand’s message, increasing visibility, and engaging with local communities, custom signs contribute to business success and growth. Their cost-effectiveness, versatility, and ability to leave a lasting impression make them an invaluable asset for any business looking to make a strong visual impact. As businesses strive to differentiate themselves in a crowded marketplace, custom signs have proven to be a wise and lucrative investment.

The post Custom Signs: The Undeniable Benefits and Value of a Great Investment appeared first on LedSupply Wi.

Here at Custom LED Supply, we’ve been in the custom signage industry for over 10 years, and we specialize in sign design, manufacturing, installation, and maintenance of all types of signage. In this article, we’ll be answering the question “how much does a custom neon sign cost,” as well as how they compare to other illuminated signage options you may be considering

How Much Does a Custom Neon Sign Cost? $200 to $1,200+ USD

There’s a wide range of factors that will affect the final price of your neon sign. These include:

(1) THE SIZE OF SIGN YOU WANT

The actual size of the sign will have an impact on your final cost. The larger the sign, the larger the price tag. Some typical price ranges you could expect are as follows:

Small Size Neon Sign: 18″ by 24″ – $200 USD to $500 USD

Larger Size Neon Sign: 3′ by 5′ – up to $1,200 USD or more

(2) THE AMOUNT OF TEXT YOU WANT

How much text do you need to add to your neon sign? The number of letters or words that you need for your sign will affect the price of your custom sign. The more text you need for the sign, the higher the price will go. On the other end, the smaller the size, the lower the costs.

(3) HOW COMPLEX YOUR SIGN DESIGN IS

If you want to add images or logos to your neon sign, the price will go up. A simple graphic will cost less than a more detailed and complex one. In addition, if you want multiple colors, you will also pay more. A neon sign is similar to a fluorescent light that has been heated and bent into the various shapes and letters. If your sign design is complex, it will be harder to make, take more time to do, and cost you more.

HOW NEON SIGNS WORK

When it comes to different custom signs that can grab attention, there’s no question about it: neon signs are the most effective. The beautiful colors that you get from neon signs are made by different gas types and different coatings – not just neon. Neon gas is used to produce around one third of the colors in neon signs, this includes red, orange, and different shades of pink.

Argon gas mixed with a drop of mercury is used to produce blue, yellow, green, violet, and white as well as some of the softer pink shades.

ARE LED SIGNS A GOOD ALTERNATIVE TO NEON?

If you like the look of a neon sign, but you need something more durable and longer lasting, you may want to consider getting flexible LED tube lights. These types of lights look like neon but they’re resistant to water and humidity. Interestingly enough, they only produce a little amount of heat. LED neon signs may be an option you want to explore.

ADDITIONAL ILLUMINATED SIGN OPTIONS

There are many different illuminated sign options that you can consider and like neon signs, the costs of these signs depend on their size, material, and complexity. LED storefront signs can cost anywhere from $1,000 to $10,000 or more. Digital signs can start at around $5,000 and some can far exceed $100,000 and higher.

If you want a better idea about the actual cost of a sign that you have in mind, you can reach out through this link for a free quote.

BACKLIT SIGNS

Backlit signs, sometimes referred to by a lightbox sign or cabinet sign, these are another option you may consider. These types of signs can be worked into the shape of a box but they can be molded into a number of different shapes to give you an unique look. For these types of signs, an internal light source will illuminate one or more translucent panels of the backlit sign. This is a common type of sign many businesses use.

They can be made in many different sizes and can be used in both the exterior and interior of your facility. Backlit lights give you a number of different options to find a sign that fits just right. Backlit signs make excellent storefront signs and are often seen at schools, churches, gas stations, restaurants, and bars.

ILLUMINATED CHANNEL LETTERS

Channel letter signs, these are made with individual letters that are mounted onto a surface to build the sign. Out of all the sign types you can choose, channel letter signs are one of the most popular. While channel letters can stand out on their own, you can really enhance the look and personality by adding LED lights behind the letters. You can also add the LEDs in the front or you can have each letter made with its own interior lighting.

DIGITAL SIGNS

Digital signs are another example of illuminated signs – digital signs are usually very large – think New York City and Times Square. Digital signs can be programmed to display nearly any type of message that you want. Due to this, it’s a great investment that can save you a lot of money in the long run. Signs with digital screens can display text, images, and videos and are often incorporated into monument signs or pylon signs. They can also be freestanding or mounted on a wall.

CONTACT LED SUPPLY & SIGNS

If you need custom illuminated signs for your business, contact the professionals at LED Supply and Custom Signs. Our company is a full-service sign manufacturing company that can design, manufacture and install any type of custom sign you require. We have many years of experience in the signage industry, serving Kenosha, Chicago, Milwaukee, and other areas of Wisconsin. We strive to exceed industry standards by providing our clients with superior signage solutions. All of our technicians are highly skilled and hard-working, so we can make the best quality custom signs for your needs. We are also one the largest Wholesaler of LEDs for both Commercial spaces and living spaces. Check out our Commercial LEDs page.

We do all of the work ourselves and never subcontract it out. Contact us today for a free quote.

The post How Much Does A Custom Neon Sign Cost? appeared first on LedSupply Wi.

It’s common for many of our first-time customers to call us thinking they are cutting to the chase by asking flat out, “How much does an outdoor LED business sign cost?” Now, LED signs can start around $12,000 up to $50,000 – all depending on a list of features and options you choose. If you’re looking for custom signs,  those may cost a little more. Let’s get back to this common question – first off, It’s a tough question to answer. This is because there’s a wide range of different variables involved that can add/subtract from the end price of the sign you want to buy. It would be great to list a pricing range, but it’s impossible to get a clear price without asking the right questions. This is why we always suggest taking advantage of the free sign quote.

Sure, some sign companies can give you a few different quotes to compare. However, this is a terrible way to go about it. For starters, the purpose, location and budget determines a lot of the functionality you’re going to need. Let me give you a good example.

Let’s say you want to purchase a new computer. Do you want the latest model, what size, which manufacturer, what cores, what SSD, what features, etc. Until you know exactly what you want or determine the features, the price of each outdoor LED sign will depend on exactly what that looks like. This is why it’s tough to just list a price and stand behind the pricing range.

What Features And Options Are Available For Outdoor LED Sign For Business?

To help you get closer to choosing the right business sign, we’ll go over all the different features and options you’ll have to decide on.

• Sign Size: As you likely already know, the bigger the sign, the higher the price. This is mainly due to the cost of materials being used to build the sign. The more material you use, the higher the price goes. Indoor neon signs are inexpensive, but as the size of the sign increases, so does the estimated costs.
• Single Or Double Sided: This is an option you’ll have to consider. If you can get away with a one-sided LED sign, your price is going to be a lot lower. Still, if you need to capture traffic going both ways, you’re going to want to make sure you have a double-sided sign – well worth the investment as you don’t want to miss out on potential new customers.
• Brand: The brand you use for your outdoor LED business sign can also influence price. Which brand are you buying?  There’s a number of brands we use, such as Samsung, LG, Daktronics, Watchfire, and others.  There are many brands to choose from and all offer different levels of quality.
• Amount Of Panels: Each LED sign consists of individual panels that make up the LED bulbs, cooling fans, and wiring. The panels are housed in a surrounding cabinet and a variety of other components, these will generally have a fixed cost.
• Warranty: Warranties are important, what type of warranty are you being offered? Some sign companies have different options to consider before you buy your sign, so make sure you’re thinking about that.
• Pixel Pitch (Bulbs Per Panel): The amount of LED bulbs per panel will also influence what you pay for your business sign. The higher the pixel pitch, the higher the price will be.
• Housing Of Sign: You can save money on your LED sign if you’re posting it on a pole or pylon. However, if you want a monument style encasement for the LED sign, the cost is going to be more.
• Sign Combination:  LED signs can be combined with other types of signs, such as carved, electric or channel letters. Think of it like a sign within a sign, this is really what it is. For this choice, it can add a higher cost to your sign.
• Dealer Or Installer: You should always evaluate the dealer or installer. How many years of experience do they have? Do they have a proven track record?  Are the techs factory trained? Does the sign dealer have the proper equipment to service the sign you need? Will it be a professional business sign?
• Manufacturer: Where is the product manufactured and assembled?  Will parts be available after initial sale? How long will it take to get them?  How much down time will there be?
• Municipality Regulations: Outdoor LED signage, often regulated by townships that have clear codes based on zoning and other factors, may determine the answer to many of the above features. Size, materials, light emittance and more will need to conform to your zoning ordinance.

Once we get a clear example of what the exact needs are, budget and zoning ordinances of your particular location, we can then create an accurate estimate on your LED sign. We do want to make sure we give you an example so you know the ballpark pricing at the very least. Below, we’ve shared a few examples of the cost of LED Signs from the high end down to the low end.

• Most Expensive LED Sign: 7’ tall x 11’ wide x 8mm (high definition) double sided:  $92,000.00 or $1,900.00 per month for 60 months
• Middle of the Road LED Sign: 5’ tall x 10’ wide x 16mm double sided:  $31,430.00 or $690.00 per month for 60 months.
• Least Expensive LED Sign: 4’ tall x 8’ wide x 16mm single sided wall mount:  $18,500.00 or $400.00 per month for 60 months

Buy Outdoor LED Signs For Your Business Today

Here at LED Supply & Custom Signs, our team works with you to design and create beautifully outdoor LED business signs for your business, events, or marketing. Every business should have business signs, having the opportunity to create your own business sign is a cool feature. We hope this answers your ‘How much does an outdoor LED sign cost?’ At the very least, we hope this has helped you to understand the different variables, options, and considerations you’ll have to make choosing what type of LED sign is right for your business or organization.

If you have any additional questions, need help, or want to request a quote, you can always reach us through this link.

The post How Much Does An Outdoor LED Business Sign Cost? appeared first on LedSupply Wi.